Soho House Mumbai Adapts their Design Language to the “Beverly Hills of Bollywood”

Soho House has opened its 23rd outpost in India with the Soho House Mumbai. The brand established by CEO Nick Jones already has 22 houses across the UK, Europe and North America, and chose Mumbai, India, as their first House in Asia.

Every house has restaurants, cinemas, spas, workspaces and hotels and the Soho House Mumbai has 38 bedrooms, a members’ space, a gym, rooftop pool, and 34-seat seating room. Cecconi’s Mumbai and The Allis serve food on the ground floor. Each Soho House has an aesthetic that is consistently modern and luxurious. The trick is to adapt the Soho House design language to the local neighborhood vibe.

The 11-storey Soho House Mumbai is located in the upmarket neighborhood of Juhu, with the buzzing Juhu beach attracting Bollywood Celebrities from Amitabh Bachchan to Anbil Kapoor and Hritik Roshnan. The area is otherwise known as the “Beverly Hills of Bollywood.”

Nick Jones and director of Soho House Design Linda Boronkay took their inspiration from the city and placed colorful block printed fabrics from Rajasthan on each floor. On the rooftop bar and restaurant, Indian cement tiles decorate the floor, walls are clad with reclaimed sleeper wood, and the cane loose furniture is locally produced.

The screening room’s 32 armchairs are covered with mohair and Rajasthani hand-printed fabrics. The Allis, a lounge and cafe, boasts a reclaimed timber herringbone floor juxtaposed with Jaipur green marble bar tops, ceramic tiles and printed textiles.

Soho House Mumbai also has an art collection of over 200 works by mostly South East Asian artists, which were curated by head of collections for Soho House, Kate Bryan, and are on display around the house including the private bedrooms.

What: Soho House Mumbai
Where: Soho House Mumbai, 16, Juhu Tara Road, Santa Cruz West, Mumbai – 400049, India
How much? Room prices start at USD $187
Highlights: A rooftop with views of the city and Arabian city is decorated with Indian cement tiles, locally produced cane furniture and striped sunbeds to create the model of relaxation in the Beverly Hills of Bollywood.
Design draw: The hotel proves that modern luxury interiors do not necessarily have to feature white walls or minimalist furniture.
Book it: Visit Soho House Mumbai

Photos by Fabien Charuau.

from Design MilkDesign Milk https://design-milk.com/soho-house-mumbai-adapts-their-design-language-to-the-beverly-hills-of-bollywood/