Sonos Opens Their First Retail Store in SoHo

We’re big fans of Sonos and their multi-room audio speakers and systems. They sound great and they don’t exhibit the lag or quality degradation of other multi-room and speaker systems, earning a following amongst those who value design and simplicity alongside their audio needs. Now Sonos is looking to expand their brand presence with their first store location – a continuation of their commitment to design recently exhibited within their amazing Boston offices. This new 4,200 square-foot store situates their complete product line of audio components inside “tiny homes”, all designed to simulate a kitchen, living room, and study.

Custom wallpaper with playful designs adorn the interiors of each listening room, alongside hand woven rugs, full bookshelves, and custom furniture from Partners & Spade.

Each Sonos Listening Room is adorned with its own custom wallpaper design, including architectural renderings and sketches by London-based French illustrator Thibaud Herem; hand-painted classic patterns by New York-based decorative painter Mark Chamberlain; and a custom illustration of the Sonos store’s home in SoHo by New York cartoonist Mark Stamaty.

Each of the 10-by-12-foot Listening Rooms are acoustically tuned to give visitors a fully optimized experience, with an opportunity to try the Sonos systems hands-on through a self-guided, multi-room listening walk-thru that closely mimics sound within the home.

This is a collection of rare cassette tapes owned by Thurston Moore of Sonic Youth fame.

That’s 297 Sonos speakers creating this wall of sound.

Additional details surrounding these listening rooms further expands upon a “wall of sound” theme represented by walls literally comprised of speakers, albums, cassette tapes, and music ‘zines.

No Phil Spector, but hip-hop statesman Rick Rubin is prominently represented in a state of peaceful repose.

Each of the Listening Rooms was custom-built with four layers of acoustic sheet rock and a 2,000-lb, steel-framed glass door to ensure sounds are contained within each small space. Beveled glass and a parallel wall that alternates absorptive and reflective materials also work together to properly create the ultimate sound
quality within each room.

Located at 101 Greene Street (between Prince and Spring Streets), the Sonos store opens on Tuesday, July 19th at noon. The next time we’re in NYC, we’re definitely dropping in to soak in the audio and visual stimulation offered inside these Listening Rooms.

from Design Milk http://design-milk.com/sonos-opens-first-retail-store-soho/